Digital marketing refers to the use of online channels and tools to promote products, services, or brands to a targeted audience. It encompasses various strategies like search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and online advertising. The goal is to reach potential customers where they spend their time—on the internet—through personalized, data-driven campaigns that enhance engagement, drive traffic, and increase conversions. Unlike traditional marketing, digital marketing allows businesses to measure campaign performance in real-time and make adjustments for better results.
